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Senior Marketing Specialist (Hybrid)

American Family Insurance • Full-time • Madison, Wisconsin, United States • $78k - $128k / year • 4w ago

Position Details

Title: Senior Marketing Specialist (Hybrid)

Type: Job

Class: Full-time

Hybrid: Office/WFH

Date: 6/6/2025

Region: Southwest Wisconsin

City, State: Madison, WI

Summary:

American Family Insurance is looking for a dynamic and strategic marketing professional with experience transforming data-driven insights into action. As a Senior Marketing Specialist you will create and guide paid media strategies that captivate and engage our audience. You'll collaborate with our creative agency partners, delve into analytics with our Marketing Analytics team, and work with our Digital and Website teams to bring the latest campaigns to life. If you're ready to bring our marketing efforts to new heights, we want to hear from you!

You will report into the Senior Manager on the Advertising & Media Team.

Responsibilities:

Steward high impact, holistic brand integrations with leading media platforms, focused on driving brand awareness and consideration, partnering closely with integrated agency teams.
Project manager for campaign activation to ensure assets are delivered on time, coordinate work with creative agencies and internal teams and manage video and audio creative rotation
Ensure agency teams are on track with campaign deliverables, including tagging, trafficking, and providing regular reports with key insights for respective channels for holistic reporting
Optimize Media Campaigns: Guide the creation and optimization of media campaigns, focusing on media mix, channel selection, and messaging.
Develop strategies to address unique market challenges with advanced targeting and media placement tactics
Use expert knowledge of media planning and execution to educate and inform marketing peer teams
Work with Media Agency and Marketing Operations to track media investment forecasts, as well as any monthly billing/invoicing for paid media campaigns
Monitor latest media strategy trends, competitive and consumer/customer activity to forecast changes and evolve media recommendations and positioning
Other duties as assigned.

Requirements:

5+ years of paid media experience, agency or brand side
Demonstrated experience consulting with media agencies, vendors and fostering successful relationships in both internal/external settings
Experience with analytics and tag management platforms, including Google Marketing Platform strongly preferred.
Demonstrated experience managing and implementing paid media programs and initiatives, across traditional and digital channels.
Experience with performance campaigns a plus.
Demonstrated experience managing and implementing paid media programs and initiatives, across traditional and digital channels
Process-obsessed, but open to optimizing and iterating
Excellent project management, presentation, and organizational skills
Solid knowledge and understanding of strategic media frameworks and concepts.

Compensation & Benefits:

$78,000.00 - $128,000.00