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Service Line Marketing Manager

Versiti • Full-time • Milwaukee, Wisconsin, United States • 3w ago

Position Details

Title: Service Line Marketing Manager

Type: Job

Class: Full-time

Date: 6/25/2025

Region: Southeast Wisconsin

City, State: Milwaukee, WI

Summary:

Under the direction of the Director, Service Line Marketing, this position plans, implements, and manages product marketing activities to optimize sales and profits for Versiti service lines. The Marketing Manager, Transplant will develop and execute a service-line-specific strategy for increasing sales, generating demand, creating differentiation, and driving perceived value. They will serve as the customer advocate to define a customer value proposition that is sustainable and differentiated. This position will also develop core positioning and messaging for the portfolio through physical presence, product demos, events, digital media, and other channels. This position will assist the Business Development team with scientific aspects of the selling cycle and build and manage relationships with key opinion leaders in the assigned service line.

Responsibilities:

Develops and executes a service-line-specific strategy and plans for increasing sales based on the value proposition for market segment to generate demand, create differentiation and drive perceived value.
Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups.
Generates and manages pipeline of prospective clients for the purpose of business development engagement.
Assists leadership in identifying trends and gaps for each distinct service line and develops recommendations to address findings.
Develops and maintains in-depth, up-to-date product and service knowledge and communicates to a variety of audiences such as the sales team, client services, operations, etc.
Recommends and manages specific marketing functions such as public relations, tradeshows, and advertising venues for each service line.
Develops effective collateral, specification sheets, literature reviews, training materials and sales support for sales staff and support teams.
Recommends and develops primary and secondary market research tools for each distinct lab service line.
Identify and analyze financial needs and develop operational and capital expense budgets that ensure cost-effective operations
Assist Senior Marketing Manager in the preparation of the budget, and ensures that Versiti resources are used wisely
Process paperwork including purchases orders and invoices in a timely manner.
Actively collaborates and communicates with peers in Operational roles, Business Development, Growth Marketing, and PR to deliver B2B solutions.
Follows developments and advancements through relevant journals, articles and congresses, and participates in professional activities to keep abreast of technical and legal developments in the service line field.
Maintains required records, reports and files as pertains to areas of responsibility.
Upholds the customer services standards and management philosophy of Versiti.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures

Requirements:

Education

Bachelor's Degree from an accredited college or university in life sciences, marketing, business development and/or engineering required
Master's Degree in Science degree in life sciences or Business Administration (MBA) from an accredited college/university preferred

Experience

4-6 years combined experience in sales and marketing communications, sales training, or product development required
Experience in healthcare, biopharma, medical devices, or laboratory testing preferred
Experience in project management or leading projects across functional areas preferred
Demonstrated ability to report on project status, deliverables, and results preferred

Knowledge, Skills and Abilities

Strong understanding of healthcare, biopharma, medical devices, or laboratory industry required
Knowledge of healthcare, reference laboratory and associated services required required
Self-starter with the ability to work independently with minimal direct supervision required
Excellent strategic planning and multichannel marketing skills, especially social and digital required
Demonstrated understanding and experience with successful outcomes in marketing, sales, and/or outreach required
Ability to plan and execute marketing campaigns to generate new prospects and improve client retention required
Ability to gather and report customer intelligence to sales teams required
Strong organizational, critical and practical thinking skills required
Outstanding interpersonal and relationship-building skills required
Excellent verbal and written communication and presentation skills including ability to present technical information to customers required

Tools and Technology

Personal Computer (desktop, laptop, tablet, mobile phone) required
General office equipment (laptop, printer, scanner) required
Microsoft Suite (Word, Excel, PowerPoint) required
Project management software (basecamp, trello, etc) required

Compensation & Benefits:

Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.