Position Details
Title: Digital Media Content Specialist
Type: Job
Class: Full-time
Date: 7/29/2025
Region: Southeast Wisconsin
City, State: Kenosha, WI
Summary:
As a Digital Media Specialist, you’ll work closely and collaboratively with the marketing and sales team with a focus on video. This fun fast paced role will require multi-tasking and creativity to grow our social media following across all channels, increase our follower engagement, and identify new opportunities including new social opportunities.
Responsibilities:
- Create, design, and write relevant content for Snap-on branded social media platforms, (Instagram, Facebook, Twitter, Snapchat & TikTok).
- Copyrighting: Knowledge of AP style preferred.
- Create/edit video/animate content or create static content via Adobe Creative Suite.
- Ability to switch modes and take still images when needed.
- Produce videos in a high quality and lower organic quality to meet the needs of all social platforms.
- Provide social media coverage at event such as our yearly tool show and key races within our race program (NASCAR, IndyCar, NHRA).
- Create social assets that are appropriate for specific channels and brand initiatives.
- Provide social listening and monitoring of social channels.
- Work within established brand guidelines specific to intended style and tone.
- Assist in maintain private Facebook groups.
- Brand building and storytelling with compelling copy and graphics.
- Engage customers – Follow them, like their posts and interact with them in a genuine and authentic way.
- Assist in overall management of Snap-on social channels.
- Content management of UGC.
- Excellent time-management and problem-solving skills.
- Team player with strong interpersonal and communication skills.
- A willingness to travel to obtain content for business goals and work flexible hours when needed.
Requirements:
- Bachelor’s degree in Graphic Design, Videography, Marketing or Communications.
- 2-5 years of experience in managing a brands social media accounts.
- Experience in creating video content and comfortable being in front of the camera if necessary, representing a brand (Instagram Reels and/or TikTok).
- Knowledge of content creation including graphic design, writing and video presentations.
- Excellent eye for detail and an eye for design.
- Adaptability and ability to work with a team to meet milestones and complete projects on time.
- Solid understanding of brand identity, market trends and consumer behavior.
- Advanced skills in Microsoft Office, PC & Mac Operating Systems.
- Videography and photography skills.
Competencies
- Excellent listening and interpersonal skills and ability to develop and maintain positive relationships.
- Experience with creating videos and graphic designs.
- Preferable with Adobe Creative Suite and Canva.
- Knowledge developing and testing new content ideas to engage our audiences. Experience in using a social media scheduling platform Hootsuite or similar. Any additional digital marketing experience is a plus!
Compensation & Benefits:
- Paid time off, vacation and paid holidays
- Market competitive compensation
- Retirement programs including 401(k) Plan with matching employer contributions
- Employee Stock Purchase Plan – annual optional enrollment period
- Basic dental, Basic life, Basic accidental death and dismemberment coverage
- Short term and long-term disability, Employee Assistance Program
- Business travel accident insurance
- Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
- Bonus, incentives depending on position and level
- Base pay progression through lateral & promotional development on both managerial and technical career paths
- Tuition Assistance Plan
Snap-on is rooted in the dignity of work. From our founding 100 years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, the makers and the fixers, who perform day in and day out to move the world forward.
Snap-on continually strives to be an employer of choice and offers a Great Place to Work.
