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Manager, Copywriting

RBC • Full-time • Minneapolis, Minnesota, United States • 2d ago

Position Details

Title: Manager, Copywriting

Type: Job

Class: Full-time

Date: 8/13/2025

Region: Twin Cities Metro

City, State: Minneapolis, MN

Summary:

As a Manager of Copywriting, you’ll help inspire and elevate a team of writers to bring our brand to life across every touchpoint. You will blend high-level vision with hands-on execution—defining the tone, messaging, and storytelling that resonates with our audiences while ensuring consistency, clarity, and impact across digital, product, and marketing experiences

As part of our fast-paced, growing marketing organization our ideal candidate will be energetic, a self-starter, and possess a detailed focus that will support the marketing organization. This person will create and design standards and procedures for team, act as an advisor to their copywriting team regarding projects, tasks and operations and partner with many cross-functional teams to define and/or improve content processes and systems.

Responsibilities:

Manage, mentor, and guide a team of copywriters, providing feedback, setting performance goals, and fostering a collaborative environment.
Develop and implement creative content strategies, ensuring all copy is engaging, on-brand, and aligned with marketing objectives.
Oversee multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
Work closely with marketing, design, and other teams to ensure a cohesive brand message across all channels.
Maintain and evolve the brand voice and messaging guidelines, ensuring consistency across all content.
Monitor the performance of copy, identify areas for improvement, and optimize content for better results.
Responsible for strategic direction and editorial decisions for marketing produced internal & external newsletters
Interprets writing requests and customers' needs into concrete content for an advertising product; provides support in editorial and copywriting procedures.
Reviews, proofreads, and edits the content of marketing deliverables to ensure accurate and relevant information is delivered on time.

Requirements:

Must-have

1-3 years supervisory experience
10+ years as a copywriter or content specialist
Bachelor or master’s degree in marketing, Journalism or relevant field
Hold or willing to hold the following licenses: series 7, 9 and 10
Proven experience in developing copy for various platforms, including websites, social media, email campaigns and advertising.

Nice-to-have

Experience in Adobe Workfront
Familiarity with the financial industry and or the ultra-high net worth space
Experience writing for social media, email marketing and other digital platforms