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Marketing Specialist - Social Media & Brand Compliance

YMCA of Greater Waukesha County • Full-time • New Berlin, Wisconsin, United States • $45k - $48k / year • 19h ago

Position Details

Title: Marketing Specialist - Social Media & Brand Compliance

Type: Job

Class: Full-time

Date: 8/13/2025

Region: Southeast Wisconsin

City, State: New Berlin, WI

Summary:

Under the direction of the Association Director of Marketing, the Marketing Specialist - Social Media and Brand Compliance, will amplify and support membership and program sales, event promotion and community awareness through dynamic marketing tools and plans. Responsibilities include the management and implementation of social media strategies, ensuring brand compliance and engagement, oversight and quality control of social media accounts, execution of recruitment campaigns, and training on best practices. This is an onsite position located at the Association Office in New Berlin, WI.

Responsibilities:

Collaborate with Y Leadership to support and develop integrated marketing, communication plans and campaigns that drive program growth, retention, member participation and community awareness.
Collaborate with creative teams to ensure high-quality content across all marketing mediums; review and assess brand compliance standards.
Create visually appealing and engaging content for digital marketing, website, and social media.
Manage and ensure social media strategies are met for branch promotion.
Oversee social media accounts, ensuring compliance and engagement.
Develop and execute recruitment and promotional campaigns on social platforms.
Respond to social media responses, comments, and inquiries for the Association.
Collaborate with branch point person for content related to social media.
Provide training on social media best practices to branch staff.
Assist with production, design, writing, editing, and proofing content across all marketing mediums.
Recommend and facilitate processes for increased marketing opportunities.
Attend and support branch and association events, as appropriate, and serve on appropriate committees and subcommittees as determined by supervisor.
Perform other duties as assigned.

Requirements:

Bachelor's degree in marketing, journalism, or related field preferred, or equivalent combination of education and experience.
One to three years of experience working in digital marketing, website or social media administration, or online content creation is required.
Proven experience in graphic design, photography, and video production is a plus.
A creative entrepreneurial spirit with demonstrated experience using marketing to increase sales, awareness and/or community presence.
Experience with social media management tools and email marketing.
Proficiency with MS Office and Adobe Creative Cloud Suite.
Experience in html/website management, Content Management Systems, Web applications, and internet technologies.
Self-driven and organized; ability to work independently.
Must be able to travel to various locations during a business day.

Compensation & Benefits:

Salary Range: $45000.00 - $48000.00 per year.