Marketing Research Firms

Published on August 1

Advantage Research, Inc.

We believe market research should play a vital role in your media, marketing, satisfaction, and loyalty plans. Whether you are a B2B or a B2C company, understanding people must be a priority. Our experience is in understanding what makes people think the way they think and do the things they do. Advantage Research has been conducting qualitative and quantitative market research for over 30 years for organizations in virtually every industry. We are proud of our communication, project management, data analysis, and data visualization skills. We customize every project to your needs and budget, and we always strive to exceed your expectations.

Contact: Lori Gutbrod, President 262-502-7000 lgutbrod@advantageresearchinc.com


Decision Point

Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize sales, we'll enable you to make confident, data-driven decisions. We work for both B2C and B2B clients. We specialize in qualitative and quantitative research, including ethnographies, conjoint studies, concept optimization, pricing research, brand equity studies and much more.

Contact: Kelli Betsinger, Research and Branding Consultant 608-695-3027 kbetsinger@decision-point.net


Versta Research

Versta Research is a research firm specializing in customized market research and public opinion polling. We help you understand your customers, your prospects, and your competition by bringing expertise and academic brainpower to your research. You get smart, creative, and flexible market research to answer your critical questions. We help you communicate that research to managers, clients, reporters, and the audiences you need to reach. We design studies that turn data into stories that help you share insight and information to make smart decisions and develop persuasive campaigns.

Contact: Joe Hopper, President 312-780-0245 jhopper@verstaresearch.com

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