About Us
Geneva Capital is an industry-leading, national equipment finance company.
Since Mark Watkins formed the company in 2000, the mission has remained the same, to be a leading provider of financing solutions to the graphic arts, fitness, sign, and municipal marketplaces. Because we're a niche lender, our customers and vendors can count on us to understand their equipment and how profits are produced in their respective industry.
We approach each transaction as the beginning of a long-term business relationship, creating fair, honest financing options that make our clients customers for life, not just the term of their lease. Everything we do, from products & services to customer interaction, is based on our Four Pillar Philosophy:
- Integrity
- Innovation
- Excellence
- Service
Our customers understand the value of our exceptional, personalized financing options and appreciate knowledgeable, honest answers straight from a member of our team.
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