Position Details
Title: Public Relations Specialist
Type: Job
Class: Full-time
Hybrid: Office/WFH
Date: 6/17/2025
Region: Northwest Wisconsin
City, State: Stevens Point, WI
Summary:
Responsible for operational implementation of corporate communications strategy by promoting a positive organizational image through newspapers, periodicals, television, radio, digital media, speeches, or personal contact. Prepares written press releases, distributes press kits, pitches newsworthy content, and provides additional commentary where needed. Work closely with organization leadership, forms and maintain relationships with valued stakeholders and influencers.
Responsibilities:
As a Public Relations Specialist, you will:
- Work with the Director of Corporate Communications, as well as business leaders, to align external communication efforts with the goals and objectives of the company.
- In alignment with corporate strategies and initiatives, develop and implement external communication plans to promote Sentry’s products & services, underscore our brand promise, and positions the company as an industry leader and a driven community partner.
- Develop and strengthen relationships with targeted broadcast, print, and digital media, including trade media that industry specific lines of business.
- Serve as a main point of contact for news media and spokesperson on company matters to promote Sentry’s prominence in media and ensure coverage is favorable, fair, and accurate.
- Identify and create opportunities to obtain media coverage for Sentry’s products, services, and community commitment to favorably position the brand and promote awareness of brand attributes, company offerings, and corporate citizenship.
- Prepare leaders and subject matter experts for interviews, speaking engagements, and public events, ensuring talking points and speeches deliver a consistent brand message.
Requirements:
- Bachelors Degree in Communications or Journalism, or equivalent work experience.
- Minimum of 5 years related work experience, specifically in public/media relationships, marketing publicity, and crisis communications at a commensurate job level.
- Proven ability to develop ang execute strategic public relations/communications programs.
- Strong writing, editing, and proofreading skills.
Compensation & Benefits:
At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.
- Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
- As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
- Meal Subsidy available for associates who report to an office.
- 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
- Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
- Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.
- Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
- Well-being and Employee Assistance programs.
- Sentry Foundation gift matching program to encourage charitable giving.
