Position Details
Title: Agency Communication Specialist-Personal Lines
Type: Job
Class: Full-time
Date: 8/5/2025
Region: Northwest Wisconsin
City, State: Madison or Stevens Point, WI
Summary:
Sentry Insurance is seeking an Agency Communications Specialist to help in creating a wide variety of communication and marketing materials for our Personal Lines brand. In this role, you will be involved in the layout, design, writing and editing of marketing materials. This position will provide the opportunity to work on marketing concepts for both electronic and print mediums.
Responsibilities:
As an Agency Communications Specialist, you will work closely with a broad range of internal and external clients to create a variety of communication and marketing materials directed toward independent insurance agents. You will create content that engages the agent audience and promotes the Personal Lines brands products, features and benefits. You will work independently and manage multiple projects for clients under tight deadlines.
- Plan, schedule and coordinate the production and distribution of agent communications, including email campaigns, product notices, promotional materials, benefit guides and training materials. Write, design, create and deliver engaging marketing content that promotes out features and benefits to agents. Proofread, edit and provide construction criticism on the work of clients and associates
- Serve as a primary contact with both external and internal parties on programs such as agency reward program benefits, marketing promotions and agency/co-op communication processes
- Develop expertise of company products and services as well as customer personas to utilize in content creation, marketing and promotion
- Ensure consistency in messaging, visuals, and overall brand presentation across all channels
Additionally, you will
- Participate in the testing of new or revised procedures as it relates to the business systems
- Provide procedural suggestions and ideas for implementation
- Explore new delivery methods and communication forums for independent insurance agents
- Perform other job-related duties as assigned from time to time
Requirements:
- Bachelors Degree or equivalent work experience, with an emphasis in Graphic Arts, Design, Marketing, Communications or related discipline
- Minimum of 2 years of related work experience
- Excellent organizational and communication skills
- Proficiency with Adobe Creative Cloud, Microsoft Word, Excel, and PowerPoint
- Excellent project and time management skills
- Proficiency with Internet technologies and resources
- Ability to work collaboratively with cross-functional teams
- Ability to meet deadlines and manage complex projects
- Attention to detail
