Position Details
Title: Marketing Manager
Type: Job
Class: Full-time
Date: 6/25/2025
Region: Southeast Wisconsin
City, State: Germantown, WI
Summary:
We’re looking for a strategic and hands-on Marketing Manager to lead our product and brand marketing efforts. You’re responsible for shaping the full product lifecycle from market research and technology scouting to go-to-market strategy, campaign execution, and end-of-life support. You’ll lead a team of creative marketers and collaborate cross-functionally to bring new innovations to life and ensure our message hits the mark across every touchpoint.
OUR IDEAL CANDIDATE
You’re a seasoned B2B marketer with 7-10 years of experience leading product and brand marketing efforts, ideally with technical product lines. Having knowledge of lighting or electronic products is a huge bonus! You hold a bachelor’s degree in Marketing, Business, or a related field (MBA or technical background is a plus.) You bring a strategic mindset, strong business acumen, and a track record of driving results across the full product lifecycle from positioning to campaign execution and analysis. You’ve led teams, collaborated cross-functionally, and know how to balance creative vision with data-driven decision-making. Lastly, you bring the energy, clarity, and consistency needed to elevate every initiative.
Responsibilities:
You will EXPLORE by
- Leading product marketing initiatives across the full product lifecycle: from market research and technology trends to product launch, maintenance, and end of life.
- Overseeing the marketing team in the creation of strategic brand, channel, and product marketing campaigns that align with corporate and business unit strategic goals and objectives.
- Directing the marketing team in developing compelling brand and product content across digital, print, POP, video, and experiential formats.
- Overseeing the development, maintenance, and continual improvement of the company website, CRM, and dealer locator. Ensure performance through analytics and industry benchmarks.
- Leading demand generation activities ensuring campaign strategies support sales goals, improve conversion rates, reduce bounce rates, and increase per order item quantities to drive revenue.
You will INNOVATE by
- Collaborating cross-functionally with Sales, Customer Service, Product Management, and Engineering to assess market needs, identify new opportunities, and drive go-to-market strategies for both standard and custom products.
- Analyzing and reporting on campaign performance to continuously improve messaging, positioning, and overall brand impact.
- Overseeing market and technology research efforts to inform product positioning, packaging, pricing, and strategy.
- Improving the customer journey and digital experience across all platforms, including website content, product merchandising, and digital store optimization.
- Managing and evaluating the performance of digital and content marketing efforts, including SEO/SEM and inbound campaigns.
You will PERFORM by
- Ensuring the entire product portfolio is cross promoted to drive awareness, engagement, and revenue across multiple markets and channels.
- Maintaining a comprehensive marketing library and database that tracks market trends, competitor analysis, customer insights, emerging technologies, regulations, et al.
- Managing creation of educational and promotional collateral for sales teams, distributors, manufacturers’ representatives, and customer focus groups/associations/clubs. Ensure materials are tailored to market segments and user needs.
- Owning the tradeshow and event planning process, from strategy to execution and ROI analysis, ensuring alignment with product and sales goals.
- Ensuring consistent brand standards across all marketing materials, websites, digital tools, and in-person experiences.
- Collaborating with Sales to support promotional efforts and product rollouts through training, content, and tools that enhance sales effectiveness.
Requirements:
Education
Required
- Bachelors or better in Marketing or related field.
Preferred
- Masters or better in Business Administration or related field.
Experience
Required
- 7-10 years: B2B marketing, including campaign creation, product marketing, and digital strategy.
Compensation & Benefits:
- Health, Dental, and Vision insurance
- Short term & Long-term disability insurance
- 401k with employer match
- Paid time off, including Vacation, Sick & Personal Time, and 11 paid Holidays
- Generous Profit-Sharing Plan
- Tuition reimbursement & Scholarships
- Development and Growth opportunities
- Casual work environment for all associates
- State-of-the-Art, temperature-controlled environment
- And many more!
