Position Details
Title: Digital Conversion Specialist - Remote Optional
Type: Job
Class: Full-time
Hybrid: Office/WFH
Remote: 100% remote
Date: 6/11/2025
Region: Southeast Wisconsin
City, State: West Bend, WI
Summary:
Feeling stuck in a role where your efforts go unnoticed? Maybe you're tired of pouring your digital expertise into projects that seem to lead nowhere. You might find yourself wondering if there's a place where your talents can truly shine.
This role offers an exceptional opportunity for a seasoned digital marketer who thrives on solving meaningful problems with measurable results. It’s not just another acquisition-focused position — this is about owning and optimizing the entire post-sale experience to drive retention, loyalty, and re-engagement through smart, high-impact funnels. This opportunity requires 7+ years experience in funnel conversion. Candidates who do not meet this qualification won’t be considered.
With growth comes opportunity — the team is expanding, the mission is meaningful, and there’s room to innovate, test, and scale what works. Join us, and you'll never look back.
Are you ready for a career you can BELIEVE in?
- Do you have a strong belief in the 2nd Amendment?
- Do you support the natural-born right to armed self-defense?
- Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?
Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the U.S. Concealed Carry Association (USCCA). The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at https://www.usconcealedcarry.com/
Position Summary
As a Digital Conversion Specialist on the Member Experience & Retention team, you will apply your digital acquisition and funnel-building expertise to improve member retention, reduce churn, increase member engagement, and support winback efforts.
Rather than converting prospects into members, your focus will be on retaining current members and re-engaging former or at-risk ones. Through strategic funnel thinking, persuasive copywriting, and campaign development, you’ll build experiences that continually reinforce the value of membership and deepen the connection between our members and our mission.
You'll use your deep understanding of traffic strategy, email sequencing, offer structuring, landing page optimization, and digital persuasion to craft communications that keep members informed, inspired, and invested in staying. You won’t manage media or acquisition traffic directly, but your ability to think like a direct response marketer will be critical in creating retention-first funnels and lifecycle campaigns that drive results.
Responsibilities:
- Campaign Development & Strategy:
- Develop full-funnel retention campaigns to reinforce the value of membership, reduce churn, and increase overall member engagement.
- Use funnel strategy, email sequences, landing pages, and value-driven content to retain at-risk members and support winback efforts.
- Maintain a pulse on evolving political, social, and member sentiment dynamics to keep messaging timely, relevant, and persuasive.
- Achieve and Maintain Profitable Conversion Rates:
- Deliver measurable improvements in retention, re-engagement, and member satisfaction by consistently testing messaging, offers, and campaign structure.
- Drive Conversion Rate Growth:
- Identify drop-off points in the member journey and craft campaigns that proactively address objections, confusion, or disengagement.
- Produce a demonstrable upward trend in member retention and lifetime value across campaigns you own, and share learnings to inform broader strategy.
- Optimize Conversion Across All Interaction Points:
- Contribute ideas and execute strategies for onboarding, loyalty, upselling, and winback journeys that support the Member Marketing and Retention roadmap.
- Facilitate Effective Communication:
- Partner with internal teams to ensure alignment between member communications, product positioning, and support experiences.
Requirements:
- Education:
- A High School diploma or GED is required.
- Experience:
- You have 7+ years of direct response marketing experience with a proven track record of funnel development, campaign execution, and performance optimization.
- Previous experience in a B2C membership organization is a plus.
- Copywriting Skills:
- You’re a skilled copywriter who has transformed words into tens of millions of dollars in sales and now seeks to apply that talent to retention and loyalty.
- Proficient in Google Suite, project management software, and Email/SMS delivery platforms.
- Owner Mindset:
- You possess an entrepreneurial mindset, and a strong sense of accountability for results.
- Strong attention to detail and high bias for action. Able to meet deadlines effectively.
- Persuasion Mastery:
- You command a deep understanding of lifecycle marketing, email automation, segmentation, and behavioral triggers. Experience with advertising principles is a bonus.
- Instinct for Conversion:
- Ability to reverse-engineer what makes a campaign convert — and adjust tone, content, and sequence to maximize engagement and retention.
- Communication and Collaboration:
- Great communication skills, written and oral, and the ability to build strong connections. Able to work well both independently and collaboratively.
- Creative thinker and problem solver with the flexibility to adapt quickly to frequent shifts in direction.
- Growth Mindset:
- Humility and a growth mindset are required. You’re a lifelong student and practitioner of the art and science of digital marketing and member experience.
- Demonstrates the Core Values of Delta Defense, LLC.
Compensation & Benefits:
Annual salary range $100,000 - $120,000 commensurate with experience. Role is also eligible for company bonus.
Benefits information can be reviewed at: https://www.deltadefense.com/careers
If you are a Colorado resident, please email us at recruiting@uscca.com to receive complete benefits information. Please include the job title in the subject line of the email.
Anticipated application close date: July 11, 2025
PM19
LI#-Remote Optional
